It's time to spread
across the

For more than 27 years Lorna Jane has inspired women right around the globe to take action and move their bodies to help them chase down their best Active Life.

A passionate advocate for encouraging women to live their most inspirational life possible, Lorna Jane Clarkson, founder and Active Living Advocate shares how to get more out of life through her Active Living Philosophy, which is achieved through the daily practice of Move Nourish Believe; Move your body everyday, Nourish from the inside out with healthy and wholesome food and Believe that anything is possible if you're willing to work for it.

It’s from this philosophy and practice that Active Nation Day was born and it’s an initiative that’s taking the world by storm! By getting involved in Active Nation Day you’re making a commitment to living actively and authentically, letting your actions speak louder than words and inspiring others to move towards a fitter future!

Join the movement

Meet the founder
Lorna Jane

Lorna Jane Clarkson is the founder of multi-award-winning activewear label Lorna Jane.

Today, she represents MORE than activewear by inspiring women to live their best life through Active Living and the daily practice of Move Nourish Believe. Lorna’s story began 27 years ago when she single-handedly revolutionised women's fitness clothing and began building the Active Living category.

Frustrated by the dull and uninspiring range of activewear available for women, she took matters into her own hands and started sewing her own outfits while working as a fitness instructor in North Queensland. Her designs quickly gained a following, with the women in her classes placing orders upon orders for her custom-made pieces.

Our vision extends beyond the product. We don’t just sell activewear, we sell an active way of life. Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential.

After quitting her day job as a dental therapist and moving back to Brisbane, Lorna began designing full-time. Demand increased and she launched the label’s first retail store in 1990 in Brisbane’s CBD, with her husband Bill Clarkson by her side.

As word quickly spread about Lorna's feminine and functional designs, her sisterhood grew with new stores opening across Australia and its first store in the United States in 2012.There are now 155 stores worldwide, with the brand inspiring a global online movement embraced by hundreds of thousands of followers.
Lorna Jane’s popular online destination Move Nourish Believe is place to learn, grow and be inspired to live active every day.

Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.

Meet our leading lady, follow Lorna Jane Clarkson on Instagram

Our partners

With 77 convenient locations - many with 24/7 access - Goodlife Health Clubs is one of Australia’s largest health club chains supporting more than 220,000 members. Our expert personal trainers can create a customised program for you to maximise your workouts and get the results you’re after. Add to that a huge variety of group fitness classes, state-of-the–art equipment and a range of flexible and affordable memberships and Goodlife Health Clubs is fully equipped to help you reach your health and fitness goals.
For over 20 years now, we’ve believed in the same simple philosophy: Real food made with real passion! For us it means… food should come from the kitchen, not the chemist. We believe in being proud of our ingredients with no need to hide them in fine print. We believe that nuts and seeds enrich our wellbeing. We’re proud to be 100% Australian made and owned and we hope you enjoy our gourmet breakfast and snack range just as much as we love making them for you!
Qantas Assure is the insurance membership with access to a Wellness Program that can reward eligible Qantas Frequent Flyer members every step of the way with Qantas Points. Simply purchase an eligible insurance policy, download the Qantas Assure App and let your phone and/or wearable device track your steps.

Active Living Awards Partner

Peppers is a name long associated with how Australians relax, unwind and rejuvenate.

Each of Peppers thirty-one hotels, resorts and retreats are nestled in desirable destinations across Australia, New Zealand and Indonesia. From sun-drenched beaches to pristine wilderness areas, guests enjoy famed Peppers hospitality in complete style and comfort.

With Peppers, it’s all about the experience – an experience you owe yourself as reward for the effort you make to live your life with purpose and vigour.